Digital Television Market Emerging Audience, Segments, Market Sales, Profits and Regional Study





Digital TV Global Market   - Overview

The Global Digital TV market is growing with the rapid pace; mainly due to the advent of automation and high adoption of internet of things in automotive industry. According to a recent study report published by the Market Research Future, the global market of Digital TV is booming and expected to gain importance over the forecast period. The market is projected to demonstrate a spectacular growth by 2022, surpassing its previous growth records in terms of value with a striking CAGR during the anticipated period (2016 – 2022).

The digital television is the new evolution in the TV industry that achieve superior picture and sound quality with minimum transmission bandwidth. It is basically digitally encoded format which captures, distributes, and broadcasts the programming across the world. The digital television is integrated with the analog and digital functions in a single design and offers high level of viewing experience to their users. The major driving factor identified in this report are high disposable income around, pricing and increasing market of digital content whereas major challenges to this market are privacy and lack of digital infrastructure in the emerging countries.

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Digital Television Market is expected to witness rapid growth in the upcoming years. Increasing disposable income and in Asian countries majorly in China and India is expected to drive the global market. Also, rich supply chain and integration of analog and digital components in the digital TVs gives superior viewing experience which is expected to drive the overall market. Whereas factors such as privacy issues and lack of technological infrastructure in emerging countries are major challenges to the market growth.

U.S. is one of the biggest market for digital TV and also have high disposable income compared to the other countries around the world. Also, Europe is one for the largest market, creating huge demand for digital TVs in 2018. In Europe, high disposable income of countries such as Switzerland, Norway, Finland, Netherlands, U.K. and Italy is leading to high demand for digital TV.

Key Players:

The prominent players in the Digital TV Market – Samsung Group (South Korea), Sony Corporation (Japan), Vizio Inc. (U.S), Haier Group Corporation (China), Hisense Co., Ltd. (China), Lg Corporation (South Korea), Koninklijke Philips N.V. (Netherlands), At&T Inc. (U.S), Dish Network (U.S), Verizon Fios (U.S) among others.

Digital TV Market Segmentation

The global digital TV market is segmented based on type, resolution, and size. Based on type, the segment is further classified into HDTV, SDTV, EDTV and others. Based on resolution, the segment is classified into 720p, 1080p, 4K and others. And by size the segment is sub-segmented into 11’’- 32”, 33’’-42” and 44’’- 50”.

Regional Analysis

Global Digital TV market, by region is led by North America in 2016. The reason attributed to the growth of this region include high impact of technological advancement, growing market for digital content and economies of scale. Also, early adoption of digital technology is one of the major booster for the highest revenue growth of digital TV market in the North American region. Europe has accounted for the second position in Digital TV market globally with a market share of 29% in 2016. Whereas, digital tv market in Asia-Pacific is expected to be the fastest growing segment due to increasing disposable income, low prices of televisions and growing demand of technologically advanced consumer electronics products. However, Middle East & Africa digital tv market is expected to grow with a slow growth during forecast period 2017-2023.

Industry News

  • British multi-channel broadcaster UKTV is gearing up to launch a new regional branch in Leeds. The move is aimed at creating a technology hub. The branch will be initially opened with a team of 10 staff members, which will be responsible for improving UKTV’s content distribution capabilities.
  • Netgem TV, a TV technology company is set to partner with Amazon Prime and Channels Island telco JT to offer JT customers a Netgem SoundBox in association with Amazon Prime for its existing and new subscribers.

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Intended Audience

  • Raw material providers
  • Digital TV manufacturers
  • Original equipment manufacturers
  • Distributors and traders
  • Research institutes and organizations
  • Technology standards organizations
  • Technology investors
  • Research institutes,
  • System Integrators
  • Research/Consultancy firms

About Market Research Future:

Market Research Future (MRFR) is a global market research firm that takes great pleasure in its services, providing a detailed and reliable study of diverse industries and consumers worldwide. MRFR's methodology integrates proprietary information with different data sources to provide the client with a comprehensive understanding of the current key trends, upcoming events, and the steps to be taken based on those aspects.

Our rapidly expanding market research company is assisted by a competent team of research analysts who provide useful analytics and data on technological and economic developments. Our deemed analysts make industrial visits and collect valuable information from influential market players. Our main goal is to keep our clients informed of new opportunities and challenges in various markets. We offer step-by-step assistance to our valued clients through strategic and consulting services to reach managerial and actionable decisions.

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